Client: NAACP's Solar Equity Initiative
Problem: The Solar Equity Initiative’s mission is to battle housing disparities in low-income communities by providing affordable living through renewable solar energy. Through a developed brand identity, they are hoping to achieve more projects through expanding their reach.
Solution: Through a new brand identity, I believe the Solar Equity Initiative can expand their engagement and become a well-known asset throughout various communities looking for their services. The intention of this new identity is to be welcoming and playful while also telling a story.
Designer: Justin Lenton
![](https://cdn.myportfolio.com/6363d754-95b0-49fe-a0d2-b01e9e7f22d8/04e7364f-6afd-485b-b2d5-f2fcbc1694ca_rw_1920.png?h=cb851c1f1c94aba35e0517f268d63ed2)
Logo Design
The logo designed is comprised of a wordmark on the right that states the name of the initiative, alongside 4 pictoral marks on the left which represent (from top left to bottom right): the Sun/Solar Energy, Growth, Equity/Solar Panels, and Community.
![](https://cdn.myportfolio.com/6363d754-95b0-49fe-a0d2-b01e9e7f22d8/c6c69488-4851-4e08-b0c1-000386a3691a_rw_1920.png?h=a1f2e229e46428bc4ded87379832b93e)
![](https://cdn.myportfolio.com/6363d754-95b0-49fe-a0d2-b01e9e7f22d8/1eb71731-a6f2-4a64-b361-c7001747ea9a_rw_3840.png?h=a6313f613f972b3766d915c8fdcd5015)
![](https://cdn.myportfolio.com/6363d754-95b0-49fe-a0d2-b01e9e7f22d8/4522c439-d1af-4363-87f3-86a56b317f3e_rw_3840.png?h=be32b57c1fc7d1565d8eddd0016a6129)
Branding Deliverables System
![](https://cdn.myportfolio.com/6363d754-95b0-49fe-a0d2-b01e9e7f22d8/30ac00e1-9c80-4aac-9339-c943514b4b2f_rw_3840.png?h=6faf9ef8d68212fe27bc87684fa18045)
Branding Website Design
![](https://cdn.myportfolio.com/6363d754-95b0-49fe-a0d2-b01e9e7f22d8/6de26584-046d-4005-88b6-00c033511851_rw_3840.png?h=5f8007af3349f2d51f5cf94cdf09df63)
Landing Page Wireframe