Logo Pasaporte A La Aventura
Client: Puerto Rico Tourism Company
Pasaporte a La Aventura (Adventure Passport) is a campaign that launched the summer of 2023, continuing the work of the campaign, Isla Aventura (Summer '22), which encouraged locals of the island of Puerto Rico to step out of their homes and explore their "backyard". Following the concept of a traditional traveling passport, as one explores the Island, they will receive different stamps/badges for different locations and experiences that will accumulate points for a chance to win prizes.
Senior Art Director: Angel Rivera | Art Director: Justin Lenton
Agency: VML San Juan
Example Prints
MockUp "Pasaporte A La Aventura"
Example Passport Experience Stamps
Example E-Blast